印度细化的日化市场  

Market segmentation of daily chemical in India

作　　者：杨玉喜[1] 

机构地区：[1]全国表面活性剂和洗涤剂行业生产力促进中心

出　　处：《日用化学品科学》2012年第10期40-41,47,共3页Detergent & Cosmetics

摘　　要：简述了国际大公司在激烈的市场竞争环境下,在印度化妆品市场的发展情况。详细介绍了所采取的市场策略。最后,预测了印度化妆品市场的发展趋势。The daily chemical market in India, under the fierce competition, was introduced, and the present market strategies of some multinational companies were described＇ in detail as well. Finally, it predicts the development trend of India daily chemical market.

关 键 词：化妆品 市场 印度 

分 类 号：F416.72[经济管理—产业经济]