江汉运河滨水旅游开发的基本策略  

Basic Strategies of Tourism Development of Jianghan Canal Waterfront

作　　者：李世霞[1] 田至美[1] 

机构地区：[1]首都师范大学资源环境与旅游学院,北京100048

出　　处：《首都师范大学学报（自然科学版）》2012年第5期50-55,共6页Journal of Capital Normal University：Natural Science Edition

摘　　要：随着江汉运河的开通,运河及其滨水区将形成独特的景观,并给运河沿岸地区的旅游开发带来新的机遇.本文从区域经济开发的角度对江汉运河滨水旅游资源进行了梳理,并提出了江汉运河滨水旅游开发的6项基本策略,即资源整合与优化,文化发掘与塑造,市场巩固与拓展,产品改造与升级,产业扩张与演进,区域协调与融合.并指出运河旅游开发中需要注意的问题:在水体旅游开发中以保护为重,谋求综合效益;注重组合开发,实施精品战略;注重文化内涵,推进深度旅游;注重整合开发,实施区域联合.With the opening of Jianghan canal, the canal and its waterfront will form a unique landscape, and bring new opportunities for tourism development along the canal area. This paper sorts out the Jianghan Canal waterfront tourism resources from the perspective of regional economic development, and proposes six basic strategies of Jianghan Canal waterfront tourism development, namely integration and optimization of resources, cultural excavation and shaping, market consolidation and expansion, transform and upgrade the product, industrial expansion and evolution, regional coordination and integration. This papernotes that the development of canal tourism needs to pay attention to the problems： protection of water resources as the most important in the development of water tourism, and seeking comprehensive benefits; emphasizing portfolio development, and implementing product strategy; focus on the cultural connotation, and advancing tourism in depth; focus on integrated development, and implementing regional integration.

关 键 词：江汉运河 滨水旅游 开发策略 

分 类 号：F590.3[经济管理—旅游管理]