城市品牌成长机理与培育路径研究——以“科技北京”品牌建设为例  

Research on Growth Mechanism and Cultivation Path of City Brand Construction:Taking "Technologyempowered Beijing" as Example

作　　者：刘建梅[1] 

机构地区：[1]首都经济贸易大学工商管理学院,北京100070

出　　处：《城市发展研究》2012年第9期I0005-I0007,共3页Urban Development Studies

摘　　要：在"人文北京、科技北京、绿色北京"发展战略的指引下,发展"科技北京"这一城市品牌具有重要的理论和现实意义。本文从城市品牌成长机理和培育路径两个方面分析了"科技北京"品牌建设。在城市品牌成长机理方面,政府、企业和行业协会在"科技北京"品牌建设中均具有独特的作用,是"科技北京"品牌成长的关键因素。"科技北京"品牌建设应基于政府、企业和行业协会三个培育路径,同时强调指出"科技北京"品牌建设应综合运用这三个培育路径。Under the guidance of the strategy of ＂Environment-friendly Beijing, Culture-enriched Beijing and Technology-empowered Beijing＂ , it is extremely important to develop ＂Technology-empowered Beijing＂ both in realistic and theoretical aspects. This paper analyzes the brand construction of ＂Technology-empowered Beijing＂ from the principles of city brand image construction and ways of cultivation. In the principles of city brand image construction, it is crucial for government, enterprises and associations to play unique roles in the brand construction of ＂Teehnology-empowered Beijing＂ . The brand construction of ＂Technology-empowered Beijing＂ is based on the governmental, enterprises＇ and associations＇ cultivation. The Synthetically utilizations of above three ways are critical to success of brand construction of ＂Technology-empowered Beijing＂ .

关 键 词：城市品牌 科技北京 品牌建设 培育路径 

分 类 号：F291[经济管理—国民经济]