基于旅游者行为的岛屿旅游目的地开发框架研究  

A Framework Construction Study on Developing Islands into Tourist Destinations on the Basis of Tourist Behavior

作　　者：陈素霞[1] 

机构地区：[1]上海新侨职业技术学院,上海200237

出　　处：《国土与自然资源研究》2012年第5期74-76,共3页Territory & Natural Resources Study

基　　金：上海市教育委员会和上海市教育发展基金会"晨光计划"资助项目(2008CGB26)

摘　　要：在岛屿度假旅游需求日益增大的背景下,岛屿旅游目的地的系统开发亟待研究。本文在分析岛屿旅游目的地开发特征的基础上,结合旅游者角色与行为的变化演进过程,提出了岛屿旅游目的地开发要点,进而构建了逐层递进的岛屿旅游目的地的开发框架,主要包括岛屿旅游目的地开发条件分析、岛屿旅游产品设计和岛屿市场营销、岛屿旅游接待、岛屿旅游目的地开发监控四个阶段,并重点阐析了各阶段的工作要点。With the rapid growth of demand for touring holidays spent on islands,the study on systematic development of islands into destinations is in great need.On the basis of analysis of the exploiting characteristics of islands as tourist destinations as well as the evolution process of roles and actions of tourists,the paper puts forward several key points on the exploitation of islands.It further constructs a step-by-step framework of developing the islands into tourist destinations,mainly including the four stages： the analysis of island exploiting conditions;the design of island touring products;the touring marketing and sales of islands;the reception of island tour.Also,the paper emphatically elaborates the key working points at each stage.

关 键 词：旅游者行为 岛屿旅游目的地 开发框架 

分 类 号：F590.3[经济管理—旅游管理]