旅游地形象遮蔽理论在经济林产业研究中的应用——以四川越西与汉源贡椒产业为例  

An Application of the Image Screening Theory for Tourist Destinations to the Image Screening of Economic Forest Industry——A Case Study of Gongjiao Industry for Yuexi and Hanyuan

作　　者：刘轩[1] 叶萌[1] 蒲彪[2] 阿的耳木 邱武生 宋道军[4] 

机构地区：[1]四川农业大学林学院,雅安625014 [2]四川农业大学食品学院,雅安625014 [3]四川越西县林业局,越西616650 [4]四川汉源县林业局,汉源625300

出　　处：《林业经济》2012年第9期41-45,共5页Forestry Economics

基　　金：国家科技部“十一五”科技支撑计划“长江中上游西南山区退化生态系统综合整治技术与模式研究”子课题“特色资源开发与替代产业研究”(编号:2006BAC01A11)

摘　　要：应用旅游地形象遮蔽理论初步构建了经济林产业形象遮蔽的理论,界定了经济林产业形象遮蔽的概念、内涵,探讨了其发生机制,并以四川越西和汉源贡椒产业为例,分析了产业形象遮蔽发生的机制,初步论证了旅游地形象遮蔽理论在经济林产业形象中应用的可行性与合理性。According to the theory of image screening for tourist destinations, the theory of image screening for economic forest industry has been established and, the concept and connotation have been defined. Moreover, the occurrence mechanism of image screening for economic forest industry has been analyzed. The application of image screening theory for tourist destinations to image screening of economic forest industry has been proved to be reasonable and feasible by the case study for Gongjiao Industry of Yuexi and Hanyuan.

关 键 词：旅游地形象遮蔽 经济林产业形象 贡椒产业 

分 类 号：F326.23[经济管理—产业经济]