企业产品服务系统外共生交易机制研究——传统按量支付交易模式和管理费机制定量对比分析  

Study on Business Mechanism of Enterprise Product Service System Ectosymbiosis: Quantitative Contrast Analysis between the Traditional Quantity-based Business Model and Management Fee Mechanism

作　　者：刘正刚[1] 李晓[1] 陈畴镛[1] 

机构地区：[1]杭州电子科技大学管理学院,浙江杭州310018

出　　处：《生态经济》2012年第11期102-111,共10页Ecological Economy

基　　金：教育部人文社会科学研究青年基金项目(10YJC630128);浙江省哲学社会科学规划一般青年课题(10CGGL10YBQ);国家自然科学基金项目(70772030);浙江省哲学社会科学规划重点博士生课题(09CGGL002ZB);杭州电子科技大学工商管理学科招标项目(ZX100205004-9)

摘　　要：为解决传统按量支付交易模式和面向资源节约的狭义产品服务系统模式经济效益定量对比难题,分析了企业产品服务系统外共生交易机制的建模路径。依其指明的聚焦资源生产力(亦成本系数)的商业生态学路径,构建了EPSS外共生(即广义PSS)的通用价值共生结构模型。基于该模型,完成传统按量支付交易模式和管理费机制狭义PSS的建模,并定量分析前者的竞争性外共生关系以及后者的偏害/偏利/互利外共生关系。通过两者在交易各方利润速率、渠道利润速率和物质减量化/资源节约方面的定量分析与对比,研究结果表明:(1)两者使双方整体净利润速率增长的关键都在于应用科技或管理手段缩减相关成本参数,这不仅否定了科贝特和德克鲁瓦唯一奇怪结论——"一个成本参数的减小能导致渠道利润速率减少",而且支持"科学技术是第一生产力"论断;(2)管理费机制可充分促进焦点企业而非客户的全面物质减量化努力并借此达成该狭义PSS全面物质减量化效果;(3)管理费机制超出传统按量支付交易模式的共生价值,源于由供应商代替客户进行后续运作时具有的更小成本参数;(4)除为让交易双方自愿启动管理费机制时需设置合理管理费外,不同数量管理费还将形成互利、偏利或偏害不同共生状态。研究结论与启示为企业实施商业和可持续发展共赢的定量管理,明晰了机理与方向。The existing studies were lack of quantitative contrast analysis of financial scenarios between the traditional quantity-based business model and the narrow product service systems （PSS）. To solve this problem, the modeling approach of business mechanism of enterprise product service system （EPSS） ectosymbiosis was analyzed. Based on the approach of ecology of commerce which focuses on resource productivity （i.e. cost parameter）, this paper constructed the universal value structure model of EPSS ectosymbiosis （i.e. generalized PSS）. Based on this universal value structure model, it studied the traditional quantity-based business model ＆ its competitive ectosymbiosis relationships, and the management fee mechanism （one model of the narrow PSS） ＆ its ectosymbiosis relationships such as amensalism, commensalism and mutualism. The profit rate of each side, total profit rate （i.e. channet profit rate）, and use-reduction （i.e. resource-saving） in the traditional quantity-based business model and in the management fee mechanism, were quantitatively analyzed and contrasted. The key to growth of total profit rate in both business models is reducing related cost parameter by applying the means of science ＆ technology or management. This discovery not only denies the only surprising conclusion in Corbett and DeCroix （2001）, a decrease in a cost parameter in either party can lead to a decrease in channel profit rate, but also confirms the judgment of ＂science and technology is the first productivity＂. The management fee mechanism can stimulate full use-reduction effort of focal firm not of customers, which guarantees the comprehensive use-reduction effect （referring to forward logistics and backward logistics） of this kind of narrow PSS. The symbiosis value of the management fee mechanism beyond the traditional quantity-based business model is originated from the smaller cost parameter of subsequent operation in the customers, which is done by the focal firm instead of customers

关 键 词：管理费机制 传统按量支付交易模式 企业产品服务系统 外共生 商业生态学 资源生产力 物质减量化 

分 类 号：F062.2[经济管理—政治经济学] F061.1