提高我国电视新闻评论员公信力  

Improve Credibility of China's Television News Commentators

作　　者：应吉庆[1] 

机构地区：[1]江西农业大学人文与公共管理学院,江西南昌330045

出　　处：《江西农业大学学报（社会科学版）》2012年第3期131-135,共5页Journal of Jianxi Agricultural University :Social Sciences Edition

基　　金：教育部人文社会科学研究规划基金项目(10YJA860026)

摘　　要：电视新闻评论员正越来越频繁地现身我国各级电视荧屏,但其自身作为权威性"意见领袖"的形象还远未在广大观众心中树立,其公信力还有待提高。具体阐述提高我国电视新闻评论员公信力的意义,从传播者、传播内容和传播技巧三个方面探讨电视新闻评论员公信力的影响因素,并探讨了提高我国电视新闻评论员公信力的做法。Television news commentators are becoming increasingly common in China at all levels ot television stations, but their image as authoritative ＂opinion leaders＂ is far from being established among the ma-jority of the audience. This paper demonstrated why it is significant to enhance their credibility from three perspectives, namely, the disseminator, the communication content and skills, explored factors which affect their , erediblity, and put forward some measures to help improve the situation.

关 键 词：提高 电视新闻评论员 公信力 

分 类 号：G222.3[文化科学]