炫耀性住房消费行为的探讨  

Study on Conspicuous Housing Consumption Behavior

作　　者：阮可[1] 

机构地区：[1]浙江大学城市学院,浙江杭州310015

出　　处：《现代城市》2012年第3期21-23,共3页Modern City

摘　　要：中国高档住房产品消费群体已具相当规模,但其中部分购买群体的目的在于仿效地位较高人群,以期获得成为高消费群体的标志,籍此获得良好感觉。炫耀性住房消费已成为转型时期具有代表性的消费现象之一。本文回溯了炫耀性消费理论,对住房炫耀性消费行为方式和原因进行分析,倡导理性住房消费观念。China＇s high-grade housing product consumer groups are already good-sized, but some of the group to buy high-grade housing product aims to emulate the high status, so as to get as high consumption groups of sign and as a means to obtain good feeling. Real estate market has appeared conspicuous and competitive consumption tendency significant, conspicuous housing consumption has become one of representative consumption phenomenon in the transition period. This paper looks back upon the conspicuous consumption theory, analyzing the housing conspicuous consumption behavior and reason, advocating rational housing consumption concept.

关 键 词：炫耀性 住房 消费行为 

分 类 号：TU241[建筑科学—建筑设计及理论]