网络社区交往的建构——基于成员间联动生成模式的分析  

Analysis on social activity model of online social network community

作　　者：孙美玲[1] 

机构地区：[1]北京大学新闻与传播学院

出　　处：《广告大观（理论版）》2012年第5期17-33,共17页Journal of Advertising Study

摘　　要：近几年,随着互联网发展,出现了一种新现象——网络社区的崛起。网络社区出现后,逐渐聚合了大量网民,并形成一个相对稳定、开放、群体共属的"网络家园"。在交往过程中,社区成员逐渐形成了一种不同于传统社区的联结互动模式,建构了一种超越空间和时间的网络社区交往。本文首先从宏观角度对网络社区成员间联结互动生成模式进行探究,着重用实证的方法分析联结互动的整个行为过程,包括选择进入、建构角色、获取资源三个环节;然后通过个案研究探讨网络社区成员间联结互动关系的建立、扮演角色和由此产生的维系关系的规则,资源等;其次从微观的视角对互动的核心内容——社区成员的发帖进行了社会网络分析;归纳总结网络社区成员间联结互动生成模型。In recent years, with the development of Internet, there is a new phenomenon the rise of online community After the emergence of online communities, it has gradually aggregated a larger number of Internet users, and has formed a relatively stable, open and collective ＂network home＂ . During the communication, members of the community form a new kind of interaction mode which is different from the traditional interaction mode and across space and time. At first, the author analyzes the mode of interaction among members of online communities from the macro perspective. That is to say, the author mainly analyzes the process of the behavior of interaction, including the selection of access, construction of roles and access to resources by using empirical methods. The fourth chapter is about two cases study of interactions among members in order to specifically discuss the establishment of link relationship, rote-play, rules and resources. Then, the author also analyzes the messages posted by community members from the micro perspective by using social network analysis Finally, the author summarizes the link and interaction mode between members in online community.

关 键 词：网络社区 交往 联结互动 模式 

分 类 号：F49[经济管理—产业经济]