高职图书馆营销SWOT分析  

SWOT Analysis Application in Higher Vocational College Library Marketing

作　　者：陈莹[1] 

机构地区：[1]太原旅游职业学院,山西太原030032

出　　处：《太原大学学报》2012年第3期81-83,86,共4页Journal of Taiyuan University

摘　　要：结合图书馆与营销学的理念,利用营销策略与SWOT分析法,举例说明高职院校图书馆营销存在的优势和劣势,结合市场中的发展机会以及新技术和服务,明确目标市场定位,展望未来图书馆的建设,从而使图书馆能更好地为教育和科研服务。Combining with the concept of library and marketing, and applying the marketing strategies and SWOT analysis, this article explains the advantages and disadvantages of higher vocational college library marketing. We must combine the development chances in the market with new technology and service; clear the target market and outlook the future construction of library in order to enable the library to serve education and scientific research better.

关 键 词：高职图书馆 营销 SWOT分析法 

分 类 号：G250.1[文化科学—图书馆学]