电子商务影响下的以南京主城区经济型连锁酒店空间组织与扩张研究  

Spatial Organization and Expansion of Economical Chainstore Hotel Under the in Fluence of E-Commerce in the Main City of Nanjing as an Example

作　　者：黄莹[1] 甄峰[1,2] 汪侠[3] 翟青[3] 

机构地区：[1]南京大学建筑与城市规划学院,中国江苏南京210093 [2]南京大学人文地理研究中心,中国江苏南京210093 [3]南京大学地理与海洋科学学院,中国江苏南京210093

出　　处：《经济地理》2012年第10期56-62,共7页Economic Geography

基　　金：国家自然科学基金项目(40971094);教育部新世纪优秀人才支持计划(NECT-09-0470)

摘　　要：利用GIS、SPSS技术对电子商务影响下南京市经济型连锁酒店的空间扩张与组织进行了实证研究,重点分析了南京不同信息化程度经济型连锁酒店的空间扩张与组织特征,并探讨了电子商务与经济型连锁酒店两者发展的时空演变关系,最后总结了电子商务对经济型连锁酒店的影响作用机制。结果表明:受信息技术影响,不同品牌的经济型酒店的电子商务应用水平不尽相同,在时空发展演变中所呈现的空间布局特征也各有不同,电子商务应用度越高,受距离限制较小,且在更大的地理范围迅速进行空间扩展的能力越强;同时,经济型酒店的发展阶段与电子商务具有良好的契合度,电子商务对经济型酒店的空间组织调整、品牌效应形成发挥了不可或缺的作用,既促进了速度与效率的提高,又影响其集聚的过程。This paper makes the empirical research for the space organization and expansion of economical chainstore hotel in Nanjing by the technology of GIS and SPSS. It focuses especially on the spatial expansion and organizational characteristics of the different informatization degree of economical chainstore hotel in Nanjing, and to explore the relationship of temporal and spatial evolution between the development of e-commerce and economical chainstore hotel. At last, it makes a conclusion about effect mechanism for electronic commerce on economical chainstore hotel, and the study results show that affected by IT, economical hotels of e-business applications level of different brands are not the same, and the the spatial distribution characteristics presented in the temporal and spatial evolution are also different; higher degree of e-business applications, less restricted by distance, stronger the abilities of rapid space expansion in a larger geographical scope. At the same time, the stage of development of budget hotels and E-commerce has a good fit, e-commerce on spatial organizational restructuring of the economy hotel and formation of brand plays an indispensable role to promote both the speed and efficiency, and affects the process of agglomeration.

关 键 词：经济型连锁酒店 电子商务 空间组织与扩张 影响机制 

分 类 号：F719.2[经济管理—产业经济]