泛媒介革命的内容生产与新媒体的文化创新  

Content Production of the Pan-media Revolution and the New Mass Media Cultural Innovation

作　　者：向勇[1] 皇甫晓涛[2] 

机构地区：[1]北京大学艺术学院,北京100871 [2]北京交通大学文化产业研究中心,北京100044

出　　处：《北京联合大学学报（人文社会科学版）》2012年第4期76-81,共6页Journal of Beijing Union University(Humanities and Social Sciences)

基　　金：2010国家广电总局社科基金项目"以广播影视为创新引擎的'泛媒介革命'发展道路与战略对策--中国特色社会主义广播影视产业创新研究"(编号:93)的阶段性成果

摘　　要：影视内容生产与新媒体组合引起了文化产业的泛媒介革命,带来文化产业转型的文化创新,对以广播影视为创新引擎的泛媒介革命与广播影视文化产业的创新体系产生了深远的影响。传统影视由审美创造的修辞工具转向内容生产的文化产业创新工具,网络文化的新媒体带来了科技革命、资源动员、知识生产、艺术创造、创意修辞和符号再现,对知识经济的内容生产、新媒体的文化变革、文化产业的转型创新以及泛版权经济的创新发展都产生了革命性的影响。The combination of film-and-TV content production and the new mass media gives rise to the pan-media revolution,bringing about the cultural innovation in the transformation of cultural industry.It has a great impact on both the pan-media revolution oriented innovatively on the base of radio,film and television and on the innovative system of cultural industry of radio,film and television.Traditional film and television industry has changed from the rhetorical devices of aesthetic creation to the new innovative devices of cultural industry of the content production.New media of website culture have brought about technological revolution,resources mobilization,knowledge production,artistic creation,innovative rhetorical devices and semeiotic presentation.It has brought about a revolutionary impact on the content production of intellectual economy,the cultural revolution of new media,the transforming innovation of cultural industry and the innovative development of the pan-copyright economy.

关 键 词：泛媒介革命 内容生产 资源动员 文化创新 

分 类 号：G114[文化科学]