半岛蓝色教育旅游资源开发的SWOT分析  

AWOT Analysis of the Development of Peninsular “Blue” Educational Tourism Resources

作　　者：张林林[1] 丁鹏[1] 

机构地区：[1]中国海洋大学文学与新闻传播学院,山东青岛266100

出　　处：《廊坊师范学院学报（社会科学版）》2012年第5期66-69,共4页Journal of Langfang Normal University(Social Sciences Edition)

基　　金：2011年山东省软科学项目(2011RKGB5061)成果

摘　　要：随着山东半岛蓝色经济区被纳入国家发展的战略蓝图,打造中国蓝色硅谷,显然已成为发展蓝色经济的重要支柱。山东半岛拥有着优越的地理位置和丰富的蓝色资源,更重要的是山东历史悠久,积淀着深厚的教育传统基因。因此,如何加大对蓝色教育旅游资源的开发与利用已成为蓝色经济发展亟待研究的问题之一。With the ＂Blue＂ economic zone of Shangdong Peninsular included into the strategic blueprint of national development, cre- ating China＇s ＂Blue Silicon Valley＂ has become an important support for the ＂blue＂ economy development. Shandong Peninsular oc- cupies an excellent geographic position and rich ＂blue＂ resources. More importantly, Shandong with a long history has accumulated profound educational tradition. Therefore, how to further develop its ＂blue＂ educational tourism resources has become one of the imme- diate issues of ＂blue＂ economy development.

关 键 词：半岛蓝色教育旅游 现状 优势 对策 

分 类 号：F592.7[经济管理—旅游管理]