扬州文化旅游产品的深层次开发  

In-depth Development of Cultural Tourism Products in Yangzhou

作　　者：李芸[1] 

机构地区：[1]扬州职业大学,江苏扬州225009

出　　处：《扬州职业大学学报》2012年第3期20-23,共4页Journal of Yangzhou Polytechnic College

基　　金：江苏省高校哲学社会科学基金项目(2011SJD790024)

摘　　要：随着旅游业的发展,文化旅游成为满足旅游市场需求、顺应知识经济时代趋势的必然选择。在分析扬州文化旅游产品开发存在问题的基础上,有针对性地提出扬州文化旅游产品深层次开发的对策:树立独特鲜明的旅游整体形象;加快旅游资源文化内涵的外化;加强旅游产品结构的优化;注重旅游产品深度体验开发;加强旅游商品的创新开发;大力开发娱乐休闲产品。With the development of the tourism industry, cultural tourism has become the inevitable choice for meeting the market demand and the trend of an increasingly information-centered economy. Based on an analy- sis of current problems in the development of cultural tourism products in Yangzhou, countermeasures for the in-depth development of cultural tourism products in Yangzhou are put forward including： building unique brand image; speeding up outer manifestation of immaterial cultural content of tourism resources; optimizing the structure of cultural tourism products ; focusing on the development of products that invoke in-depth experi- ence; increasing the development effort for innovative products as well as entertainment and leisure products.

关 键 词：扬州 文化旅游 文化旅游产品 深层次开发 

分 类 号：F590.3[经济管理—旅游管理]