基于SWOT量化分析的丽江旅游业发展战略研究  

Lijiang Tourism Development Strategy Based on SWOT Analysis

作　　者：毛慧[1] 徐威[1] 马易苗[1] 

机构地区：[1]西南交通大学交通运输与物流学院,成都610031

出　　处：《河南科学》2012年第10期1554-1556,共3页Henan Science

摘　　要：在拟的投建的"丽江国际旅游集散中心"项目调研的基础上,结合调研内容对项目进行SWOT分析,通过量化分析因素,将SWOT定性分析问题转换成运筹学中"产销平衡"问题,然后运用LINGO对问题进行求解,最后根据求解结果,提出具体的发展策略和建议,以期进一步推动丽江旅游业的发展.In this paper,the author uses SWOT to analyze the project that a enterprise invests in the construction of＂Lijiang International Tourism Center＂roundly based on the project research.Through the quantification factors,the author converts qualitative analysis of SWOT to the＂equilibrium production and sales＂problem in the operations research,and solve it with LINGO.According to the results,the author proposes the specific development strategies,so as to promote the development of Lijiang tourism.

关 键 词：丽江 旅游业 发展战略 SWOT分析 量化 

分 类 号：F590.3[经济管理—旅游管理]