浙江旅游演出业发展战略分析  

Analysis of the Development Strategy of Tourism Performance Industry in Zhejiang Province

作　　者：叶华[1] 刘发奎 

机构地区：[1]浙江艺术职业学院

出　　处：《浙江艺术职业学院学报》2012年第1期102-106,共5页Journal of Zhejiang Vocational Academy of Art

基　　金：浙江艺术职业学院2009年度科研课题<演出对旅游市场的促进--浙江旅游市场演出份额的调查与思考>成果。(项目编号:20090208)

摘　　要：旅游和演出的深度融合,能丰富旅游的文化魅力和内涵,在为游客增加深刻游历体验的同时产生良好的经济效益和社会效益。基于对浙江旅游演出市场的优劣势分析,解读旅游和演出的结合态势,探讨提升旅游演出核心竞争力和整合营销能力的有效途径,从而将浙江人文优势转化为旅游演出的产业优势和经济优势。A good combination of tourism and performance can enrich the cultural charm and connotation of tourism, provide a profound travel experience for tourists and produce good economic and social benefits. Based on the analysis of the advantages and disadvantages of the tourism performance market in Zhejiang province, the paper discusses the momentum of the combination of tourism and performance, explores ways to enhance the core compe tence of tourism performance and marketing capability, and turn cultural advantages of Zhejiang province into ad vantages of the tourism performance industry and economic advantage.

关 键 词：旅游演出 核心竞争力 特色和差异 策略 

分 类 号：F592.7[经济管理—旅游管理]