我国普通高校高水平运动队半商业化运作研究  

Research on the Half Commercialized Operation of University High Level Sports Teams in China

作　　者：周国龙[1] 

机构地区：[1]吉首大学体育科学学院,湖南吉首416000

出　　处：《学术探索》2012年第12期102-104,共3页Academic Exploration

基　　金：湖南省哲学社会科学基金课题(07YBB093);(09YBB095);2010年吉首大学国家体育总局民族体育重点研究基地开放基金项目

摘　　要：高校高水平运动队的商业化是高校竞技体育发展到一定阶段的必然趋势。它源于社会、公众对体育活动的关注、热情和需求,源于企业对宣传载体和形象展示平台的需要,是赛事举办方解决赛事所需资金、筹集赛事费用开支的重要途径。但是由于高校高水平运动队的特殊性,完全的商业化运作行不通,因此,高校高水平运动队可实行半商业化运作,充分利用和开发高校体育赛事的商业价值,做到双赢。The commercialization of university high level sport teams is an inevitable trend when development of competitive sports in colleges reaches a certain stage. It originates from the society, from the public attention, enthusiasm and demand to sports activities, from the need of enterprises for propaganda cartier and the image display platform, and it is the important way for organizers to raise the funds required for the tournament competition and raise sports events expenditure. But due to the par- ticularity of university high level sport teams, complete commercialized operation doesn＇t work. Therefore, university high level sports teams can execute half commercialized operation, fully utilizing and exploiting the business value of college sports events in order to reach a win -win situation.

关 键 词：半商业化运作 我国普通高等学校 高水平运动队 

分 类 号：C931.2[经济管理—管理学]