“万村千乡”市场工程现状及发展问题分析研究  

Analysis of the Thousand Village Million Rural Market Construction Status and Development

作　　者：尤鑫[1] 

机构地区：[1]中共江西省委党校经济社会发展战略研究所,南昌330003

出　　处：《学理论》2012年第28期73-74,共2页Theory Research

基　　金：中德合作管理培训项目江西行动学习子项目鄱阳湖生态经济区建设问题研究;江西省商务厅"十二五"规划课题"万村千乡市场工程"市场体系建设

摘　　要："万村千乡"市场工程,是依托我国目前农村状况进行的农村现代流通网络建设,关系到农村市场的健康有序发展。经过5年的发展,"万村千乡"市场工程已形成一定的基础,但在发展过程中也遇到一些问题。分析了"万村千乡"市场工程目前发展所遇到的问题,店址选择缺乏科学性、信息网络滞后、营销模式僵化等问题,分析了问题产生的原因和影响,并给出相应的对策。＂Fhousands of Villages＂ market engineering is the rural circulation network construction relying on China＇s current rural present status, which is a primary signification of the rural healthy and orderly market development. After five years, the project Of ＂Thousands of Villages＂ market engineering has formed a foundation, but also encountered some problems in the development process. On the basis of research data, the paper analyzed the problems encountered durihg the development of the Market Project, such as the scientific lack of shop address the information network lag, the rigidity of marketing models and other issues, and analyzed the causes and impact, and put forward the corresoonding countermeasures.

关 键 词：“万村千乡” 市场工程 商圈 

分 类 号：F321[经济管理—产业经济]