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机构地区:[1]湖北大学体育学院湖北休闲体育发展研究中心,湖北武汉430062
出 处:《首都体育学院学报》2012年第6期539-542,共4页Journal of Capital University of Physical Education and Sports
基 金:国家社会科学基金资助项目(09BTY036)
摘 要:通过分析中国武术赛事的现状,将其分为"竞技武术体制内赛事""传统武术社会化赛事""对抗类商业化赛事"。在此基础上,针对赛事各自特点,以观众的心理需求为切入点,研究武术赛事应"以愉悦的精神享受和丰富的理论研究为前提""以忘我的参与体验和树立品牌文化为基础""以感性的心灵归属、惊喜的竞猜感受和拓展赛事系统产业为延伸"的路径走向,以更好地发挥武术赛事带动和引领作用,促进我国民族传统体育赛事的繁荣发展。Through the analysis of the current situation of Chinese Wushu events, the competitive Wushu is classified as Wushu system events, traditional Wushu social events and against such commercial event. On this basis,according to the characteristics of the competition, taking audience's psychological needs as the starting point, this paper points out that Wushu matches should be with pleasure to enjoy the spirit and enrich the theoretical research for premise, with selfless participation experience and establish the brand culture as the foundation and the emotional mind attribution, surprise quiz experience and expand the event industry as the extension system in order to better play the Wushu competition and lead the lead role,and promote our national traditional sDorts development.
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