大学生网购心理和消费行为特征的调查分析  

Investigation Analysis on consumer of College students psychology and behavior characteristics online shopping

作　　者：刘敬龙[1] 张汉玉[1] 

机构地区：[1]济宁学院经济与管理系,山东曲阜273155

出　　处：《济宁学院学报》2012年第5期62-65,共4页Journal of Jining University

摘　　要：网络购物作为电子商务的一种重要形式,在我国展现出强势的劲头。大学生是网络购物消费者的重要组成部分,也是未来网络购物的消费主体。对其网购心理和消费行为特征进行分析研究,对网络购物市场的发展有重要意义。As an important form of e-commerce in China,Online shopping has demonstrated strong momentum.College students are important component of the Online shopping consumers,is also main consumer in the future.Analyzing psychological characteristics and behavioral characteristics of college students online shopping has the vital significance on The development of the online shopping market.

关 键 词：调查分析 网络购物 行为特征 大学生 

分 类 号：F713[经济管理—产业经济]