我国家电企业分销渠道问题研究  

Study on Distribution Channels of Household Electrical Appliances Companies in China

作　　者：郭秋云[1] 

机构地区：[1]太原工业学院,山西太原030008

出　　处：《现代工业经济和信息化》2012年第20期71-72,75,共3页Modern Industrial Economy and Informationization

摘　　要：我国家电企业的竞争日趋白日化,家电各生产厂商无论是产品、价格还是促销等方面的竞争都出现同质化的现象,分销渠道这一环节的管理越来越得到家电企业的重视。文章在阐述家电行业现状的基础上,通过分析我国家电企业分销渠道的模式、特点,总结出分销渠道的发展趋势。Chinese appliances industry is faced with more and more stronger market competition. Homogeneity a common phenomenon in the present market of household appliances.This paper based on the analysis of present situation of China＇s household electrical appliance enterprises , through the analysis of the pattern of distribution channels, channel characteristics, summed up the future development trend.

关 键 词：家电企业 分销渠道 渠道模式 发展趋势 

分 类 号：F426.6[经济管理—产业经济]