大赛报道中即时引语的地位作用与采写原则  

Roles,Writing and Interviewing Principles of Flash Quotes in Major Sports Events Coverage

作　　者：姜晓红[1] 

机构地区：[1]广州体育学院体育新闻系,广东广州510500

出　　处：《武汉体育学院学报》2012年第10期22-27,共6页Journal of Wuhan Sports University

基　　金：国家社会科学基金项目(11BTY017)

摘　　要：即时引语是伴随奥运会媒体运行服务而进入中国的一个新概念。它是大型赛事官方通讯社为注册媒体提供新闻服务的一种最基本形式,具有较高的被引用率。正确使用即时引语有助于增强体育报道的客观性、公正性和生动性,能激发公众对体育报道的接受兴趣。即时引语的写作与一般新闻写作一样,应当坚持客观、公正、准确、及时的基本原则,同时还必须符合国际规范,以便于赛时官方通讯社的终审和签发。Flash quote which is introduced by media operation service of the Olympic Games is a new concept in China.It is the fundamental method for an official news agency of a major sports event to provide news service for registered media and it enjoys a relatively high citation rate.Using flash quotes accurately can enhance the objectivi ty,impartiality and liveliness in sports reports and thus draws more of the people’s attention to sports reports.The composition of flash quotes should resemble ordinary newswriting in objectivity,impartiality,accuracy,and timeli ness.They also need to conform to the international norms for the convenience of final examination and issue by the news agency.

关 键 词：体育报道 即时引语 实证研究 

分 类 号：G212.2[文化科学—新闻学]