供电公司“4P+4C”市场营销策略组合分析  

Analysis of 4P+4C Marketing-mix Strategy of Power Supply Company

作　　者：王延伟[1] 

机构地区：[1]东北电力大学经济管理学院,吉林吉林132012

出　　处：《东北电力大学学报》2012年第5期20-22,共3页Journal of Northeast Electric Power University

摘　　要：随着电力体制改革的进一步深化,供电公司的市场营销得到了长足的发展。但是供电公司市场营销还需要进一步提高。除了从营销观念、营销队伍建设方面加强以外,4P加4C营销策略组合也是十分必要的。论述了供电公司如何进行4P+4C的营销策略组合。With the deeply development of system of Power Supply Company, the marketing of Power Supply company have developed very much. But the marketing of Power Supply Company also needs to be strength- ened. Except strengthening marketing conception and marketing team construction, the Power Supply company should develop 4Ps and 4Cs marketing strategy. This paper narrates the Power Supply Company how to develop 4Ps and 4Cs marketing strategy.

关 键 词：供电公司 市场营销 策略 

分 类 号：F254[经济管理—国民经济]