从受众心理角度探析选秀节目出路——以《快乐女声》为例  

Explore the Outlet of Talent Show from Audience Psychology——Take “Super Girls” as Sample

作　　者：陈芝[1,2] 

机构地区：[1]南昌大学人文学院,南昌330031 [2]赣南师范学院新闻与传播学院,江西赣州341000

出　　处：《赣南师范学院学报》2012年第5期61-64,共4页Journal of Gannan Teachers' College(Social Science(2))

摘　　要：在以"受者"为中心的媒介环境下,受众是传播过程中不可缺少的一环。受众的多寡直接和节目收视率挂钩,任何一个电视节目成功与失败都和受众直接相关。作为《快乐女声》等选秀节目的核心受众来说,满足求知欲、追求对新事物的了解、在娱乐中得到放松和愉悦、寻求时尚资讯、追求符号消费、沉湎于虚拟人机互动则是其接触和使用媒介的心理动机。After years of development,the ＂Super Girl＂ is no longer as compelling as in 2005,and it is into the bottleneck in development,how to break the bottleneck and move on,where is the way out of ＂Super Girl＂？ This article attempts to explore the reason causing this bottleneck from the perspective of audience psychology program and find out the method of breaking the bottleneck.

关 键 词：选秀节目 快乐女声 受众心理 

分 类 号：G220[文化科学] G223