新媒介背景的儿童类纸质媒体发展取向  

Developing Trend of Traditional Youngster Medium on the Context of New Digital Medium

作　　者：耿姝[1] 张博[2] 

机构地区：[1]四川大学文学与新闻学院,四川成都610064 [2]中国企业报社,北京100048

出　　处：《重庆社会科学》2012年第11期63-69,共7页Chongqing Social Sciences

摘　　要：数字媒介技术的革新加剧了"图像革命",造成了人的思考能力的滑坡,这一影响加之于儿童则更加明显。儿童作为特殊且脆弱的社会群体,极易陷入新媒介所搅动的文化漩涡中,传统阅读这一儿童基础性认知技能遭遇到严峻考验。儿童类纸质媒体应充分发挥独有优势,与儿童类数字媒体展开错位竞争。从儿童文化内容的创作生产、儿童文化产品的销售渠道、儿童文化消费的最终实现三个层面完成自身的发展与跨越。The digital medium technologies have aggravated revolution of image, which leaded to thinking faculty descent of people. This problem seems more prominent when it cast on children. Children as special and vulnerable individuals can easily fell into the cultural whirlpool spurred by the new medium technologies. As a basic cognitive skill,traditional reading of children suffered severe test. The traditional youngster medium should take full use of their advantages, and make stagger competition with digital medium; and finally finish self-development from three aspects as, creation and production of children＇s cultural content, sales channels of children＇s cultural works, and final children＇s cultural consumption.

关 键 词：新媒体 传统阅读 数字阅读 

分 类 号：G212[文化科学—新闻学]