基于解释结构模型的蔬菜直销影响因素及对策  

Influencing Factors and Countermeasures of Direct Selling of Vegetables Based on Interpretive Structure Model

作　　者：刘欢欢[1] 李彤[1] 赵慧峰[1] 刘秀娟[1] 

机构地区：[1]河北农业大学商学院,河北保定071000

出　　处：《贵州农业科学》2012年第10期222-225,共4页Guizhou Agricultural Sciences

基　　金：河北省社会科学发展研究民生调研课题"河北省蔬菜直接配送发展对策研究"(201101311);河北省科技厅软科学项目"河北省蔬菜质量安全追溯体制建设研究"(12457203D-2);河北农业大学非生命学科与新兴学科科研发展基金"基于供应链管理的河北省蔬菜质量安全控制现状及问题研究"(Fs20100701);河北农业大学大学生科技创新活动基金项目"河北省蔬菜农超对接供应链风险管理研究"(2012062)

摘　　要：为解决"菜贱伤农"和"菜贵伤民"两难并存的经济怪圈制定相应对策提供参考,针对我国蔬菜销售的现状,应用解释结构模型(ISM),按照组织实施ISM小组→问题设定与要素选择→建立邻接矩阵→求得可达矩阵→区域划分与级间划分→建立阶梯有向图的步骤对16个影响蔬菜直销的因素进行了分析,得出蔬菜直接销售影响因素的解释结构模型,并在此基础上提出发展蔬菜直销的对策建议。In order to provide a reference for making the corresponding countermeasures to solve the strange economic circle between farmers hurt by lower price and people hurt by higher price,in allusion to the current selling status of vegetable in China,16 influencing factors were analyzed by using interpretive structural modeling（ISM）.The implementation steps were as follows： organizing ISM implementation team,setting problem and choosing factors,building adjacency matrix,finding reachability matrix,regional division and level division,founding ladder diagram.Then the interpretive structural mode of the influencing factors on direct selling of vegetables was founded,on this basis,countermeasures and suggestions for developing direct selling of vegetables were put forward.

关 键 词：蔬菜直销 解释结构模型 影响因素 对策 

分 类 号：S-9[农业科学]