新媒体环境下大学生舆情教育的应对策略探析  

Analysis on the Strategies of College Students' Public Sentiment Education under the New Media Environment

作　　者：张凌彦[1] 

机构地区：[1]北华大学文学院,吉林132013

出　　处：《吉林农业科技学院学报》2012年第3期68-70,共3页Journal of Jilin Agricultural Science and Technology University

基　　金：吉林省哲学社会科学基金项目(编号2011B133)

摘　　要：近年来,舆情已成为社会学、心理学、政治学等学科的研究热点,大学生舆情因大学生群体的特殊性,表现出与普通舆情较大的差异性。随着新媒体时代的到来,信息高速发展,对大学生的思想冲击越来越大,共青团作为引导大学生思想动向的组织,必然担负起引导大学生舆情的重任。本课题从新媒体环境的特点出发,对大学生舆情的类型、特点及其传播规律进行了分析,并探讨新媒体环境的特殊性对大学生舆情的影响,共青团组织如何在新形势下提高大学生舆情引导模式,建立快速干预机制,以帮助大学生树立健康的人生观、价值观。In recent years,public opinion has become the sociology,psychology,political science research topic in the field of public opinion,college students showed great difference with ordinary public opinion because of the particularity of undergraduates.With the development of the new media era,the rapid development of information,on the ideological impact is more and more big,the Youth League serves as guide the ideological trends of university organization,must shoulder the responsibility of guiding college students＇ public opinion.The issue from the new media environment on college students＇ public opinion characteristics,types,characteristics and transmission were analyzed,and to explore the new media environment particularity on college students＇ public opinion effect,the Communist Youth League organizations in the new situation to improve college students＇ public opinion guidance mode,establish a rapid intervention mechanism,to help students establish a healthy outlook on life and values.

关 键 词：大学生 舆情 新媒体 

分 类 号：G641[文化科学—高等教育学]