规范保险营销行为的途径探析——基于镇原县域保险市场的调查  

The Exploration on How to Regulate Insurance Marketing Behaviors——Based on the Investigation on Insurance Market in Zhenyuan County

作　　者：刘浩武[1] 贺志明[1] 李文睿[1] 

机构地区：[1]中国人民银行镇原县支行,甘肃镇原744500

出　　处：《西部金融》2012年第10期41-43,共3页West China Finance

摘　　要：本文通过对县域保险市场的调查发现:近年来,保险营销人员在产品宣传、理赔、到期保险金给付、保险救助等方面还存在一定的不规范行为,这些问题产生的根源在于欠合理的保险业营销体制及内部管理体制。基于这种情况,本文从推动体制改革、强化监管、规范理赔、搭建救助平台等方面提出对策建议。From the investigation on the insurance market in counties, the paper finds out that there exist non-standard behaviors in the aspects of insurance marketing personnel＇s introducing products, settlement of claims, payment of expired insurance and insurance relief. The root of above problems lies in that insurance marketing system and internal management system are not reasonable. Therefore, the paper puts forward such countermeasures as advancing system reform, strengthening supervision, standardizing settlement of claims, and establishing insurance relief mechanism.

关 键 词：保险营销 市场规范 

分 类 号：F830.31[经济管理—金融学]