体育彩票的经济学特征及管理策略  

Economic characteristics and management strategies of sport lotteries

作　　者：张瑞林[1] 

机构地区：[1]吉林体育学院国家体育用品工程技术研究中心,吉林长春130022

出　　处：《体育学刊》2012年第6期70-73,共4页Journal of Physical Education

基　　金：教育部"新世纪优秀人才支持计划"基金资助项目(NCET-08-0342)

摘　　要：体育彩票作为特殊商品具有独特的经济学特征。在分析体育彩票的商品属性、消费动机、供需关系和市场结构等经济学特征基础上,提出体育彩票的管理策略:开展商品化运作,突出体育彩票的娱乐性;强化获奖动机,提升公益和娱乐动机;合理处理供求关系,高效、规范、科学供给体育彩票;在垄断型市场结构下,鼓励竞争,开展企业化运作。Sport lottery as a special commodity has distinctive economic characteristics. Based on his analysis of such economic characteristics of sport lotteries as commodity attributes, consumption motives, relation between demand and supply, and market structure, the author put forward the following sport lottery management strategies： develop commercialized operation, highlight the entertaining characteristics of sport lotteries; intensify the winning motive, boost public welfare and entertainment motives; rationally handle the demand and supply relation, supply sport lotteries in a highly efficient, normative and scientific way; reinforce the monopolistic market structure, encourage competition, develop enterprise like operation.

关 键 词：体育经济学 体育彩票 经济学特征 体育彩票管理策略 

分 类 号：G80-05[文化科学—运动人体科学]