需求蒸发期日本企业的高定价策略  

High-Pricing Strategy of Japanese Sellers in Recession

作　　者：王惠贤[1] 

机构地区：[1]大连外国语学院日本语学院,辽宁大连116044

出　　处：《技术与创新管理》2012年第6期651-654,共4页Technology and Innovation Management

摘　　要：次贷危机后,日本消费市场两极分化加剧、需求不振,业界普遍呈现降低价格以唤起需求的倾向。但是,消费量的减少和低价格竞争越来越难以给企业带来利润。然而正是在这种情况下,一些企业以高端消费人群为对象,通过挖掘潜在需求、实施概念创新、给予既存商品以新的概念等方法开拓新顾客群体并实施高价格,从而成为行业内的利润领先者,这些企业的实践为如何在不景气的消费环境下获得高利润提供了新的营销模式。After the sub-prime crisis,sellers in Japan have been showing a tendency to lower price in order to arouse demand in an environment characterized by the polarization of market and sharp decrease in demand.However,low-pricing strategy is more and more difficult to bring profits to sellers.In this case,some sellers take the rich as main target,and succeed in keeping high prices and developing new markets through concept innovation,digging up potential demand and giving new concepts to existing goods.The practice of these sellers provides a new model which may bring a higher profit to firms in recession.

关 键 词：需求蒸发 中产阶层贫困化 高定价策略 概念创新 

分 类 号：F014.31[经济管理—政治经济学]