全媒体背景下武术传播发展策略研究——以河南卫视《武林风》栏目为例  

A Research on the Development Strategies for the Spread of Wushu in the Context of Omnimedia:

作　　者：王跃[1] 胡玉玺[2] 王二亮[1] 刘喜明[1] 

机构地区：[1]郑州大学体育系,河南郑州450001 [2]郑州大学体育学院,河南郑州450044

出　　处：《中州体育（少林与太极）》2012年第4期7-10,共4页

基　　金：2011年河南省科技厅软科学研究项目阶段研究成果内容;项目编号:112400450150

摘　　要：本文采用文献资料法、观察法、逻辑分析法对《武林风》栏目的成功开设进行研究,分析当今全媒体背景下现代武术传播方式中存在的不足,《武林风》栏目开拓国际武术市场、提供国内外武术传播平台、同时满足了国内娱乐市场需求,全媒体语境下,受众可以从视觉、听觉上获取、体验《武林风》节目全方位的信息冲击波,为武术在全媒体背景下传播开辟了新的途径。This paper studies on the success of the TV program ＂Martial Arts＂ of Henan TV. It also analyzes the insufficiency in the spread of Wushu in the context of omnimedia. It holds that the program cultivates an international market for Wushu and provides a platform for the spread of Wushu bot home and abroad as well as meets the demand of domestic entertainment market. In the context of omnimedia, the audience can acquire and experience the all- round impact of the program audio-visually. The program offers a new approach to the spread of Wushu in the context of omnimedia.

关 键 词：《武林风》 武术 传播 策略 

分 类 号：TN949.12[电子电信—信号与信息处理]