中国入境旅游流国内流向偏好特征分析——以主要客源国为例  

Analysis of Inbound Tourism Flow in China Based on Traveling Preferences——A Case of Chinese Major Inbound Tourism-generating Countries

作　　者：杨姣[1] 杨淼[1] 李振亭[1] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710062

出　　处：《资源开发与市场》2012年第12期1121-1123,共3页Resource Development & Market

基　　金：国家自然科学基金资助项目(编号:40771058;41001077)

摘　　要：以入境客流空间流动为研究对象,构建客流流向偏好指数模型。基于2010年《中国旅游统计年鉴》的入境旅游数据,分析中国主要客源国对31个省区的流动选择偏好。结果表明,中国主要客源国的流向偏好差异很大,等级鲜明,且表现出很强的距离衰减规律和地域相关性,中国大陆地区各省区应将海外市场进行合理分级,区分自己的核心市场、潜力市场和机会市场,有针对性地开展海外营销。各省区的偏好客源国各不相同,这也为错位竞争与市场细分提供了理论依据。Taking the tourist flows as an object of study, traveling preferences model were found. Based on the date of inbound tourism flow, traveling preferences of inbound tourism flow in China were analyzed. This research gained conclusions and revelations as follows ： There were great difference among Chinese major inbound tourism- generating countries, the rank of inbound tourism traveling preferences on different areas were very clear, there were strength law of distance decrease successively.

关 键 词：入境客流 省际旅游区 客源国 流向偏好 

分 类 号：F590[经济管理—旅游管理]