浅析大学出版社教材选题开发策略  

作　　者：王金龙[1] 

机构地区：[1]武汉大学出版社,武汉430072

出　　处：《出版科学》2012年第6期31-33,共3页Publishing Journal

摘　　要：教材开发是大学出版社重要的选题方向,在进行教材选题开发时要做到三点:发挥学科优势,塑造品牌图书;系列化、立体化开发;有所为有所不为。Textbook development is the key point for university presses. Therefore in the developing process of textbooks, there are three key points should be followed： exerting the advantage of subjects, modeling the brand of textbooks; employing the policy of constructing series and three-dimensional textbook; making the best choice in the developing process of textbooks.

关 键 词：大学出版社 教材 选题 品牌图书 

分 类 号：G232[文化科学]