湖南广电改革创新历程和可持续发展策略探析——在中组部主办、浦东干部学院承办的第14届城市领导者专题研究班上的讲座  

Analysis on Reform & Innovation Course and Sustainable Development Strategy of Hunan Radio and TV——Lecture made in 14th Special Topic Seminar of City Leaders

作　　者：欧阳常林[1] 

机构地区：[1]湖南广播电视台,湖南长沙410003

出　　处：《湖南大众传媒职业技术学院学报》2012年第6期5-10,共6页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：湖南广电的不断发展是改革创新积极助推的结果。长沙的歌厅现象、明星的集聚效益、民航的发展、湖南的教育发展,都与湖南广电的发展密切相关。未来湖南广电的发展,要在内容上加大创新,培养第三代内容产品相关的人才;要实行蓝海战略,推动"华流";要放大品牌,打造"果端计划"。The continuous development of Hunan Radio and TV are the results of reform and innovation. Karaoke phenomenon in Changsha, assemble benefit of famous stars, the development of civil aviation and the development of education in Hunan, are all closely related to development of Hunan Radio and TV. In the future, Hunan Radio and TV should encourage innovation in the content, cultivate related talents in the 3rd generation products, implement the blue ocean strategy and enlarge the brand.

关 键 词：湖南广电 改革创新 发展策略 

分 类 号：G229.27[文化科学]