基于偏好分层理论的个体行为选择分析框架  

An Analysis Framework of Individual Behavior Choice based on Preference Stratified

作　　者：宋妍[1] 晏鹰 

机构地区：[1]中国矿业大学管理学院,江苏徐州221116 [2]扬州市商务局,江苏扬州225012

出　　处：《技术经济与管理研究》2012年第12期96-99,共4页Journal of Technical Economics & Management

基　　金：教育部人文社会科学研究青年基金项目(11YJC630181);中国博士后科学基金项目(20100471403);江苏省博士后科研资助项目(1001079C);中国矿业大学社会科学基金项目(0J091182)

摘　　要：传统经济理论假定个体服从理性判断,遵循选择逻辑,并据此演绎出个体行为选择分析的两种方法。但无论是基于偏好法的效用理论还是反其道而行的显示偏好理论,本质上均无法解释清楚现实中的个体选择何以是丰富多彩的。本文引入偏好分层理论,构建"偏好-行为"分析框架,认为个体偏好可以分为内核层、基本层、表象层和行为层四个层次,该分层的偏好体系决定了个体的知识结构,而特定的知识结构将对个体行为进行损益分析,促使个体做出策略选择并付诸行动。这一理论重新解释微观行动主体在不同场景下的行为选择问题,能够较好地解释现实经济活动中个体的目标驱动行为和规则遵循行为,从而避免新古典经济学效用分析法和显示偏好法在解释个体行为上的局限。Traditional economics supposed that individual conforms to rationality, and developed two methods for analyzing indiv- idual behavior choice. But the utility theory and revealed preference theory cannot explain the varieties of the individual choice. Constructing the ＂preference-behavior＂ analysis framework based on the preference stratified theory. The text suggests individual preference can be divided into four layers, kernel, fundament, presentation and behavior. This classification system determines individual knowledge structure, and particular knowledge structure would carry out profit and loss analysis in terms of individual behavior, then promote man make strategy choices and put to the actions. By reinterpreting individual behavior choice problem under different scenes, the analysis framework can explain the target-motive behavior and the rule-obey behavior, and then could avoid the limits in explanation of individual behavior.

关 键 词：偏好 行为选择 分析框架 个体经济 

分 类 号：F011[经济管理—政治经济学]