公民参政背景下政治传播的策略  

The Tactics of Political Communication in the Background That Citizens Participate in Government and Politics Affairs

作　　者：骆正林[1] 

机构地区：[1]南京师范大学新闻与传播学院,南京210097

出　　处：《同济大学学报（社会科学版）》2012年第5期58-68,共11页Journal of Tongji University:Social Science Edition

基　　金：国家社科基金青年项目"新形势下的舆论引导新格局研究"(项目编号:07CXW001);江苏省高校哲学社会科学研究重点项目"社会舆论引导与政府行政能力建设研究"(项目编号:2010ZDIXM035)的阶段性成果

摘　　要：在现代民主思潮的影响下,主权在民的思想在全球得到广泛传播,民权的崛起削弱了传统的领袖权威,强人政治、领袖政治正在逐渐被公共政治、协商政治所取代。民主政治是以民意为基础的协商政治,而传媒是民意传播的重要载体。在公民权利意识普遍觉醒的时代,各国政府需要利用传媒说服和动员公众追随政府,建立起一个能为国家遮风挡雨的民心屏障。当公众的主体意识、公民意识不断觉醒的时候,政府很难再用过时的单向灌输来征服公众,而是应该在充分把握受众心理的基础上,灵活运用传播技巧赢得公众的真心拥护。In the democratic system of government, that sovereign rights lies in people was widely spread, the rising of people rights weakened the authority of leader, and the politics of strongman and leader was replaced by public politics and consultative politics. Democratic politics is the consultative politics on basis of public opinion, but media is the carrier of what public opinion communicates. All government must persuade and mobilize people to follow government by media and establish a shelter for the people. In the era of the awakening of subject and civic consciousness, the government should win people＇s wholehearted support by use of the tactics of communication, in stead of conquering the public by inculcating directly.

关 键 词：主权在民 公民参与 政治传播 传播策略 

分 类 号：G122[文化科学]