基于价值链管理理论对太原市滑雪旅游业发展的分析  

Analysis of the Development of Ski Tourism in Taiyuan on the Basis of Value Chain Management Theory

作　　者：杨媛[1] 杨晋[1] 董继[1] 

机构地区：[1]晋中学院体育学院,山西榆次030600

出　　处：《搏击（体育论坛）》2012年第8期69-70,共2页Sport Forum

摘　　要：文章主要采用了文献资料法、数理统计法和逻辑分析法,基于价值链管理理论来研究太原市滑雪旅游业,结果显示:太原市滑雪旅游业在营销观念上都注重以顾客为中心的现代营销理念,建立了相应的主管营销的部门,但其营销部门却缺乏明确的目标。在核心业务上能及时掌握新的市场信息,实现高效、高质量产品的创新。This study adopted literature research,mathematical statistics and logical analysis,based on value chain management theory to study the Taiyuan City on its ski tourism.The results show：Taiyuan ski tourism focuses on customer-centric marketing concept to form its modern marketing concept,establishes the relevant marketing departments,but the marketing departments are lack of clear objectives.They should control new market information to achieve efficient,high-qualified product innovation in the core business.

关 键 词：价值链 太原市 滑雪旅游 

分 类 号：G863.1[文化科学—体育训练]