大众文化环境下党报传播力提升的对策分析  

Countermeasures Analysis of Communication Force Enhancement of the Party Newspaper in Popular Culture Environment

作　　者：宋兴明[1] 

机构地区：[1]湖南女子学院,湖南长沙410004

出　　处：《湖南商学院学报》2012年第5期60-63,共4页Journal of Hunan Business College

基　　金：2011年度湖南省教育厅科学研究项目<大众文化语境里党报传播力提升研究>(项目编号:11C0685)

摘　　要：近年来,在市场驱动和网络媒体技术进步推动下,大众文化低俗传播与解构传播日趋泛滥,改变了大众传播生态环境,对党报传播形成了严峻的冲击,党报传播力不断下降。可从借鉴大众文化传播经验、治理大众文化低俗传播、融合新媒体传播优势等三个对策途径提升党报的传播力。In recent years, driven by the market and network media, vulgar communication and deconstrnction of popular culture spread increasingly, which changes the ecological environment of the mass communication and has a severe impact on the party newspaper communication whose communication power is declining. Thus we can enhance the communication force of the party newspaper from three countermeasures： to learn from the experience of popular culture communication, to administrate vulgar spread of popular culture, and to integrate new media advantages.

关 键 词：大众文化 党报传播力 提升 对策 

分 类 号：G216.3[文化科学—新闻学]