基于第三方平台的C2C网络商店品牌战略的实施  

On Strategic Implementation of Network Store Brand based on a Third-party Mode of C2C

作　　者：周霞[1] 李浩[1] 

机构地区：[1]福建广播电视大学,福建福州350003

出　　处：《湖南商学院学报》2012年第5期111-114,共4页Journal of Hunan Business College

摘　　要：随着我国互联网普及率的显著增大,网络购物呈逐年大幅度递增的趋势,网络开店或是网络购物,不仅是一种时尚,更成为一种生活的方式。笔者从网络商店自身发展需要和消费者心理效应两方面来分析网络商店实施品牌战略的意义,总结出网络商店实施品牌战略的几大可行策略,包括对店铺域名和店名的选择,网店的外观设计和内部布局,网络平台推广渠道、网络公共关系的运用,注重商品品牌和质量等。With the obvious rise of internet penetration, shopping on line these years has been increasing annually. Thus opening a store online becomes a fashion, as well as a way of life. This paper is to analyze the significance of strategic implementation of network store brand through store＇s self-development and consumer＇s psychological effect, and bring forth several workable strategies, ranging from the consideration of the DNS and name of the store, its appearance design and interior layout, promotion channels, application of public relations, to the emphasis on goods＇ quality and brand.

关 键 词：网络商店 网络购物 C2C 品牌 

分 类 号：F713.36[经济管理—产业经济]