农产品品牌营销探析  

Discussion on the Brand Marketing of Agricultural Products

作　　者：李隽[1] 

机构地区：[1]连云港职业技术学院,江苏连云港222000

出　　处：《广西职业技术学院学报》2010年第5期74-76,91,共4页Journal of Guangxi Vocational and Technical College

基　　金：江苏省教育厅高校哲学社会科学基金指导项目(08SJD6300072)的研究成果

摘　　要：实施农产品品牌营销战略,提高农产品市场竞争力,对推动我国农业与农村经济快速发展具有重要意义。当前,我国农产品品牌营销虽有良好的自然资源、政策保障和组织支持,但仍存在诸多现实问题,急需采取相应对策加以解决。Implementing brand marketing strategy to enhance the market competitiveness of agricultural products is very important to promote the development of our country’s agriculture and rural economy. Nowadays,although we have rich natural resources,policy guarantee and government support for the brand marketing of our country agricultural products,there are still many practical problems that are needed to be solved with correspond countermeasures.

关 键 词：农产品 品牌营销 对策 

分 类 号：F323.7[经济管理—产业经济]