报纸分类广告的网络化整合策略  

作　　者：张海燕[1] 

机构地区：[1]兰州交通大学艺术设计学院

出　　处：《青年与社会（中外教育研究）》2012年第10期101-102,共2页

摘　　要：市民生活水平的提高和社会分工的不断细化，导致消费者对分类广告产生愈来愈大的需求。这些因素也为报纸分类广告的发展提供了机遇。但在良好的条件下，报纸的分类广告市场也面临着巨大的挑战。如何将传统媒体的固有资源通过互联网进行整合，优势互补，把市疡做大，这是一个值得探讨的问题。Members of the public improvement of living standards and social division of the continuous refinement, resulting in consumers have more and more classified advertising needs. These factors for the development of newspaper classified advertising opportunities But in good conditions, a newspaper classified ad market also faces enormous challenges. How traditional media will be inherent in the integration of resources through the Internet, tied up the development of complementary advantages, and work together to expand the market, this is a problem worth exolorin~.

关 键 词：网络分类广告 新媒体 网络化整合 

分 类 号：G210.7[文化科学—新闻学]