有关工业产品形象策略设计的几点思考  

Reflections of the Industrial Product Image Strategy Design

作　　者：苏丹[1] 季旭[1] 陈静园[1] 赵宏梅[1] 王伟[1] 

机构地区：[1]黑龙江科技学院机械工程学院,黑龙江哈尔滨150027

出　　处：《机电产品开发与创新》2012年第6期65-66,87,共3页Development & Innovation of Machinery & Electrical Products

基　　金：黑龙江省高等教育学会"十二五"期间教育科学研究规划课题;黑龙江科技学院教研课题资助(HGJXHB2110871);(HGJXH B1110857)

摘　　要：工业产品形象策略的设计是一中间过程,需要把理念通过适当的步骤以正确、具体、可操作的方式表现出来。针对工业设计专业具体表现为设计师细致关注企业产品周围的具体信息,进行适当的评估和预测,结合市场策略,整合和规划产品的视觉形象个性,为后面的视觉表现提供一系列完整而切实可行的标准,以指导设计师最终的视觉表现。论文通过调研分析产品形象策略设计现存的主要问题,提出提高产品形象策略的几点思考。The industrial design of the product image strategy is a middle of the process, the concept through the appropriate steps to correct specific and operational performance. Careful attention to specific information around the enterprise products, appropriate assessment and pre- diction, combined with marketing strategies, product integration and planning the visual image of the personality behind the visual perfor- mance offers a complete and practicable for specific performance of the industrial design profession as a designer standards to guide the design- ers the ultimate visual performance. This article through the research analysis product image strategy designed the existing problems, put for- ward to improve the image of the product strategy Reflections.

关 键 词：工业产品 产品形象 策略 设计 

分 类 号：TB47[一般工业技术—工业设计]