基于需求分类和乘客升级购买行为的航空公司收益管理模型  

Revenue Management Model with Passenger Segment and Buy-up Behavior

作　　者：李豪[1,2] 彭庆[3] 姚琦[1,2] 

机构地区：[1]重庆交通大学财经学院,重庆400074 [2]西部交通与经济社会发展研究中心,重庆400074 [3]重庆师范大学涉外商贸学院,重庆401520

出　　处：《数学的实践与认识》2012年第23期32-44,共13页Mathematics in Practice and Theory

基　　金：国家自然科学基金青年项目(71102116);重庆交通大学科研启动金(100995)

摘　　要：研究了基于乘客分类的航空客运库存控制与动态定价策略.模型中,航空公司以提供折扣票的方式将乘客分为两类,并针对购买折扣票的乘客存在升级购买行为,通过动态的控制折扣票的销售和对机票实施动态定价来最大化自身的期望收益.应用动态规划建立了相应的收益管理模型,讨论了最优定价应满足的关系式,并得到了接受或拒绝乘客购买折扣票的阈值.最后,通过算例分析了升级购买概率对阈值、机票的价格及期望收益的影响.This paper presents the seating control and dynamic pricing strategies that max- imize revenue when the airline divides the passengers into two categories by offering discount tickets. For those passengers who do not get the discount tickets may not lose the airline but buy-up, the airline need to decide how to control the sales of discount tickets, how to implement dynamic pricing for airline tickets. We introduce a revenue management model using dynamic programming. We also discuss the solutions and corresponding properties, and obtain the optimal allocation of seating for accepting or rejecting the request of buying discount tickets. Numerical experiments are presented to explore the effect of buy-up probability on the performance of optimal threshold level, price for tickets and expected revenue.

关 键 词：乘客分类 动态定价 座位控制 升级购买 

分 类 号：F560.6[经济管理—产业经济] F224