模因论视角下的现代店铺命名  

作　　者：包克菲[1] 

机构地区：[1]内蒙古财经大学

出　　处：《现代营销（下）》2012年第11期224-225,共2页Marketing Management Review

摘　　要：现代店铺命名形式繁多,形态各异。是特殊的语用现象。它反映了社会多元化的价值取向,为语言注入新的内容,推动语言的发展变化。但又总体呈现出"重复、借助、依附"等单一模用形态,带来了语言的变异和污染。结合语言模因论这一现代语用理论,对店名模因组合的规律和模因复合体特征进行描写和分析,揭示其模用实质,为规范这一语言现象提供了新思路。Modern shop named form is various, different patterns. Is a special language phenomenon. It reflects social diversified wllue orientation, is the language with new content, promote the development and change of the language. But the whole show ＂, with repeated, depend on＂ single mold form, bring about language variation and pollution. A combination of language memetics the modern theory of pragmatics, to store model because of a combination of role and meme complex features of description and analysis, reveals the mold with essence, in order for a language phenomenon provides a new train of thought.

关 键 词：语言模因 店铺命名 强势模因 语言模用 

分 类 号：H13[语言文字—汉语]