中国媒介体育:失真与规避  

Medium Sports in China:Distortion and Elusion

作　　者：王章明[1] 冯现玲[1] 杨蕾[1] 

机构地区：[1]浙江师范大学体育与健康科学学院,金华321004

出　　处：《体育与科学》2012年第6期31-34,共4页Sports & Science

摘　　要：中国媒介体育可划分为"泛政治化、体育本真、夸张浮华"三个时期;媒介体育的特质就是对真实体育的另类解释而导致整体失真;产生媒介体育的背景因素主要是消费主义的盅惑、政治环境的宽松、后现代主义的倾向;规制与重整媒介体育,直接依赖传者与受众的理性回归与价值追寻。Medium sports in China can be divided into three periods, ＂politics--oriented, the real look of sports and pseudo--buckish ＂. The peculiarity of medium sports is the unusual explanation for authentic sports, which results in entire distortion. The background factors that bring forth medium sports mainly are the poison and bewitch of consumerism, loose and comfortable political environment, the inclination of postmodernism. To regulate and reform medium sports, it directly relies on the rational regression of transmitters and the value pursuit of media audience.

关 键 词：媒介体育 消费文化 体育赛事 媒体市场化 

分 类 号：G80[文化科学—运动人体科学]