经济转型期我国城市郊区旅游开发产业升级研究——以重庆市为例  

Upgrading the suburb tourism development during the period of economical transition:a case study of Chongqing

作　　者：张玉阳[1] 

机构地区：[1]重庆第二师范学院旅游与服务管理系,重庆400067

出　　处：《重庆教育学院学报》2012年第6期79-81,共3页Journal of Chongqing College of Education

摘　　要：我国城市郊区旅游产业蓬勃发展,已经成为我国国内旅游的一支重要力量。但是,目前国内城市郊区旅游产品存在明显的产品、消费初级化,经营的粗放等问题,影响了其发展后劲。城市郊区旅游处于城市旅游和乡村旅游的过渡区域,已成为城市消费旅游的重要组成部分,有着自己的独自特点,如何面对我国城市居民消费升级,做好城郊旅游,成为一个重要课题。本文以重庆市城市郊区旅游开发为例,从整体规划、产品差异化和品牌经营等方面出发探讨产业升级的对策。The suburb tourism industry is developing very fast and becomes an important force in the domestic tourism. Howev- er, in the suburb tourism industry there are obvious problems about product, primary consumption and extensive marketing, which affect its staying development. As the transitional region between urban tourism and rural tourism, suburb tourism has its own pecu- liarity. It is an important subject to study in face of the upgrading consumption of urban residents. Taking the suburb tourism devel- opment as an example, this paper puts forward the strategies for upgrading the tourism business in the aspects of overall planning, product diversity and brand management.

关 键 词：城市郊区 旅游开发 产业升级 重庆市 

分 类 号：F590.3[经济管理—旅游管理]