基于区域品牌视角下的产业集群升级路径及对策研究  

The Research on Industry Cluster Upgrading Path and Countermeasures from the Perspective of Regional Brand

作　　者：李亚林[1] 

机构地区：[1]湖北经济学院工商管理学院,湖北武汉430205

出　　处：《经济与管理》2012年第12期79-83,共5页Economy and Management

基　　金：教育部人文社科一般项目(09YJC630061);湖北省教育厅科研项目(Q20112203);湖北经济学院青年项目(XJ2009023)

摘　　要：产业集群升级是提升产业集群竞争力,促进产业集群可持续发展的重要手段。研究表明,区域视角下的产业集群升级应主要通过创建和管理区域品牌来实现。具体来说,充分发挥政府和行业协会的作用在区域品牌创建过程中至关重要,而明确区域品牌建设主体、强化区域品牌使用中的内在自律、加强对区域品牌使用的外在保护与监管和强化区域内诚信文化的建设则是区域品牌管理的关键。Industrial clusters upgrading is improving its competiveness, and promote the sustainable development of it. Research shows that under the perspective of regional industrial cluster upgrading should bring about mainly through establishment and management of regional brand. Specifically, we play full a role of the government and incustry associations in the regional brand building process that is crucial, and clear regional brand construction main body, strengthen it in the use of inner self-disciplir, e, strengthen it to use external protection and supervision and strengthen its culture coastruction is the key of regional brand management.

关 键 词：区域品牌 产业集群升级 路径与对策 

分 类 号：F062.9[经济管理—政治经济学]