顾客对某品牌衬衣3种款式的喜爱有无差异的研究  

Study on wether customer likes different shirt or not

作　　者：刘罗曼[1] 高晶[1] 

机构地区：[1]沈阳师范大学数学与系统科学学院,沈阳110034

出　　处：《沈阳师范大学学报（自然科学版）》2012年第4期462-464,共3页Journal of Shenyang Normal University:Natural Science Edition

基　　金：辽宁省教育厅高等学校科学研究项目(20060842)

摘　　要：某品牌衬衣生产商有必要了解顾客对衬衣3种款式的喜爱有无显著差异,从而合理计划不同款式衬衣的生产量,使市场上不会出现过度供过于求或供不应求的情况。随机询问100名顾客,请他们对3种款式衬衣按喜爱程度排序,对所得数据做Friendman检验,定义χ2检验统计量,在5%显著性水平下检验对衬衣3种款式的喜爱是否有显著性差异。分析结果为顾客对3种款式衬衣的喜爱程度有显著差异,并且款式C最受顾客喜爱,其次是款式A,款式B受喜爱程度最差。作为生产商应定期做这样的检验,从而了解顾客对产品的喜爱程度,不但可以提高生产商的利润,还能满足不同顾客的需要,这样,一种产品才能稳固于顾客心中,在市场上长久不衰。The producer need know wether the customer likes the different shirt or not in order to plan production quantity.So there are accordance between supply and demand.Asking one hundred customers to sort three styles and applying friendman method to analyze the data,we obtain conclusions in 5% significance level.The conclusion is significant difference among three styles.The customer loves style C and A the best,and does not love style B.The producer must often do investigation in order to retain the customer and market.

关 键 词：Friendman检验 χ2统计量 显著性差异 

分 类 号：O212[理学—概率论与数理统计]