安康旅游产业发展的现状、问题与对策——兼论安康与汉中旅游产业发展之比较  

Analysis on the Development of Tourism Industry in Ankang——With Case-Study between Ankang City and Hanzhong City

作　　者：单福东[1] 

机构地区：[1]安康学院政治与历史系,陕西安康725000

出　　处：《安康学院学报》2012年第6期37-40,共4页Journal of Ankang University

摘　　要：通过对比安康与汉中两市的旅游资源及旅游产业发展的现状发现,安康旅游产业发展存在的问题主要是:人文旅游资源次优区特征明显;旅游产品单一;旅游产业链较短;旅游文化内涵不丰富,旅游产业生命力较弱。为推动安康旅游产业升级发展,需从以下几方面入手:一是整合、创新人文旅游资源,增强旅游产业的生命力;二是与周边地区深度合作,推出更多的精品线路;三是以建设国家级优秀旅游城市为契机,重塑旅游形象。Comparing the status of the development of tourism industry between Ankang and Hanzhong, we found that the main problems of the development of Ankang＇s tourism industry are the followings： the obvious non-optimal region characteristics of humane tourism resource; the unitary tourism products; the short tourism industrial chain; the poor tourism cultural connotations and the weak vitality of tourism industry. To promote the development of tourism industry in Ankang, we should start with the following strategies： integrating and innovating humane tourism resource to strengthen the vitality of tourism industry; cooperating deeply with the surrounding areas to introduce more exquisite travel routes; remodeling tourism image around the construction of China＇s excellent tourism city.

关 键 词：安康 汉中 旅游产业 现状 问题 对策 

分 类 号：F592.741[经济管理—旅游管理]