A Historical Witness of Tea Culture:Wuyutai’s Tea Shop in Beixinqiao  

作　　者：Jiang Zhijun 

出　　处：《China & The World Cultural Exchange》2012年第12期46-47,共2页中外文化交流（英文版）

摘　　要：An outstanding enterprise must be an enterprise with cultural pursuit. Wuyutai has developed a unique corporate culture through its chain store operation. Wuyutai treats each of its franchised stores as its partner and friend, with an aim to continue and promote the time-honored brand. —— From the editor On a chilly day of late autumn, I paid a visit to Wuyutai’s tea shop in Beixinqiao in the downtown of Beijing, China.An outstanding enterprise must be an enterprise with cultural pursuit. Wuyutai has developed a unique corporate culture through its chain store operation. Wuyutai treats each of its franchised stores as its partner and fr/end, with an aim to contnue and promote the time-honored brand.

关 键 词：茶文化 吴裕泰茶庄 历史 新桥 企业文化 连锁经营 合作伙伴 专营店 

分 类 号：F426.82[经济管理—产业经济]